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Free information, tools and resources for veterans exploring franchise opportunities.

Veteran Franchise Advisers (VFA) provides free information, tools and resources for veterans and their families exploring franchise opportunities. Our mission is to educate and help families better understand franchising, to help mitigate investment risk, and to make the right decision in selecting a franchise to own. Our process matches veterans with high-quality, pre-screened franchise companies that best fit their financial, lifestyle and personal goals of business ownership. We know veterans have skills they can leverage from their military training and experience and “make great franchisees“. If you’re starting your first business, franchises are a good way to start.  In recognition of their service many franchisors offer financial incentives to join their business. As part of VFA’s consulting process, we provide you with a franchise education, financing resources, and expert assistance and guidance through a straight forward 6 step process. Veteran Franchise Advisers are here to help you:
  • Understanding the pros and cons of owning a franchise business.
  • Learn about the business of franchising.
  • Learn about different levels of franchises available.
  • Provide tools to help in your franchise evaluation process.
  • Help find the best opportunity based on your experience, goals and investment capabilities.
  • Provide guidance on finance options and resources available.
Expert advice that is 100% free.

Rich Ashe

Founder & President
Rich Ashe is the founder and president of VFA and has 30 years of corporate, entrepreneurial and franchise business experience. Rich served in the Marine Corps from 1976 to 1983. After serving in the Marines, he compiled over three decades of experience in business, received his degree in marketing and business management and worked his way up the corporate ladder vice president of global marketing for an international software company. During his career, Ashe has helped companies such as Chase Bank, Xerox, and Compaq Computer expand or start new businesses. He also participated in four startups, two IPO’s and launched two entrepreneurial businesses on his own – a computer training firm, CompuTutor, and a network consulting firm, LANDeZign. Rich is a Certified Franchise Consultant, a member of the Franchise Brokers Association and served on the International Franchise Association VetFran committee from 2011 – 2013.
A Note From Our Founder
Before you get started on your search for a franchise it is important to examine your knowledge of franchising and what is most important to you in a franchise. If you don’t understand what you’re looking for or why, it’s probably going to be pretty hard to find it. It just takes a few minutes if you have the right questions. First off, are you aware that there are hundreds of different types of franchises? And no, they are not all in the food industry. If you click on Franchise Categories you will get a list of all the different fields that are available. Have a look around there and see if anything sparks your interest. We’ll wait for you. Ideas and curiosity should be flowing through your head right now, but let’s stay focused just a little while longer. Have you thought about what it takes to go into business for yourself? Many people think that they can just buy a franchise and let someone else run it, which can happen, but is not the majority. They also think that because it’s a franchise, it will be easy. Well, the truth is, it is much easier than starting something from scratch, but nowhere near easy. Running a business is demanding! It takes a ton of determination and will. It takes discipline and emotional strength. It takes patience and realistic expectations. Franchising is not a get rich quick scheme. It’s a get rich faster, with a lot less risk, long term plan. It does not produce instant results, in most cases. Are you really prepared to ride the waves of business ownership knowing that it will not be an easy or a smooth ride? If your answer is yes, keep reading. What are you buying with a franchise? Do you know the answer to that question? Most people think they are buying a brand name. Of course, that has something to do with it, but it is NOT the primary reason you purchase a franchise. You are buying a system. You are buying someone else’s educations from the school of hard knocks. You are paying them to save you the tens of thousands of dollars in ineffective processes and systems also known as “trial and error”. You are buying a fully fledged instruction manual on how to do every single aspect of your business well, the first time around, not the tenth. This is invaluable. “Well if I can figure it out for less than what I paid for the franchise fee, I’d still be ahead,” you say. Maybe this is true, in most cases, it is not. You see, the number one reason why small businesses fail is due to inadequate startup capital. All these well meaning business owners think that starting their business will cost them a set amount. They don’t account for the ridiculous amount of unknown expenses that they were totally unaware of at the time of their planning. And rightly so, if you are unaware of someone’s presence in a room, would you make a note of them being there? Of course you wouldn’t. You didn’t know they existed. This is the pivotal error that is next to impossible to plan for and yet takes so many business owners to bankruptcy court. This is what you are paying for when you purchase a franchise, freedom from that frustration and disappointment. Now that you understand franchising a little better, think about all the things that you would want to have in your business. That is if we haven’t scared you off! Close your eyes and picture your perfect life. What kind of business would you run? What kind of hours would you work? How much money do you want to make? What type of clientele would you want? How many employees do you want? What could you do that would make you feel amazing at the end of the day? A good tip here is to think about what you currently enjoy with your company and also what you currently complain about. These are things that you’ll want to address, include, and/or exclude from your dream business. From here the process become much simpler, fill out the Request for Information. One of our team members will contact you directly to assist you with all the resources you need to get started on your path to franchise ownership. The award process can be quite stringent, but don’t worry, we’ve been through this a time or two and know exactly how to help you every step of the way. And if you are just tire kicking and looking for information, that’s ok too. We’ll still help you find what you need and get you on your way. Our goal is to make everyone that reaches us better off after they’ve had contact with us. It’s all about helping people succeed. That’s the point of what we do.