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Free information, tools and resources for veterans exploring franchise opportunities.

Veteran Franchise Advisers (VFA) provide free information, tools, and resources for veterans and their families exploring franchise opportunities. Our mission is to educate and help families better understand franchising, to help mitigate investment risk, and to make the right decision in selecting a franchise to own. Our process matches veterans with high-quality, pre-screened franchise companies that best fit their financial, lifestyle, and personal goals of business ownership. We know veterans have skills they can leverage from their military training and experience and “make great franchisees“. If you’re starting your first business, franchises are a good way to start.  In recognition of their service, many franchisors offer financial incentives to join their business. As part of VFA’s consulting process, we provide you with a franchise education, financing resources, and expert assistance and guidance through a straightforward 6 step process. Veteran Franchise Advisers are here to help you:
  • Understanding the pros and cons of owning a franchise business.
  • Learn about different levels of franchises available.
  • Provide tools to help in your franchise evaluation process.
  • Help find the best opportunity based on your experience, goals, and investment capabilities.
  • Provide guidance on finance options
  • Access to expert advice.

Rich Ashe

Founder & President
Rich Ashe is the founder and president of VFA and has 30 years of corporate, entrepreneurial, and franchise business experience. Rich served in the Marine Corps from 1976 to 1983. After serving in the Marines, he compiled over three decades of experience in business, received his degree in marketing and business management, and worked his way up the corporate ladder to vice president of global marketing for an international software company. During his career, Ashe has helped companies such as Chase Bank, Xerox, and Compaq Computer expand or start new businesses. He also participated in four startups, and two IPO and launched two entrepreneurial businesses on his own – a computer training firm, CompuTutor, and a network consulting firm, LANDeZign. Rich is a Certified Franchise Consultant, a member of the Franchise Brokers Association, and served on the International Franchise Association VetFran committee from 2011 to 2013.
A Note From Our Founder
Our goal is to make everyone that reaches us better off after they’ve had contact with us. It’s all about helping people succeed. That’s the point of what we do.